Finding the right topic for your blog can be a daunting task, but it’s essential to ensure that your content is relevant and engaging to your audience. Fortunately, there are several tools available that can help you generate ideas for your blog and optimize your content for search engines.
Create a list of potential topics using the Keyword Research Tool
The first step in finding a topic for your blog is to use a keyword research tool. These tools can help you identify the most popular keywords related to your niche and generate ideas for your blog.
Some popular keyword research tools include Lookkle, Ahrefs, Google Search, Google Autocomplete, Google Trends, Ubersuggest, Semrush, Buzzsumo, Amazon, Answer The Public, Tweets and hashtags, Influencers, and Podcasts.
How to use Lookkle’s free Keyword Research Tool
Lookkle’s Keyword Research Tool is a free tool that allows you to perform a complete analysis of a chosen keyword, displaying a list of up to a thousand related keywords.
Each keyword in the list will show the number of monthly searches in the main search engines, the cost per click (CPC), and the level of competition for each of them within a search engine.
To use Lookkle’s Keyword Research Tool, follow these steps:
- Go to the Lookkle website and select the “Keyword Research Tool” option from the “TOOLS” menu.
- Enter a keyword, a phrase, or a topic related to your search in the search box.
- Choose your preferred country from the drop-down menu.
- Click the “Search” button to generate a list of related keywords.
- The results will show up to more than a thousand related keywords, each with the number of monthly searches in the main search engines, the cost per click (CPC), and the level of competition for each of them within a search engine.
- You can sort the results alphabetically according to the number of monthly searches, CPC, and competition.
- You can also select the best keywords from the result and copy them into an Excel file to use them appropriately in the future.
Choose the best topics for your blog content
Once you’ve generated a list of potential topics, you should evaluate them based on several factors:
- First, check on traffic to ensure that the topic is popular and has a high search volume.
- Check for competition to ensure that the topic isn’t oversaturated with content.
- Check for demand to ensure that the topic is relevant to your audience and has a high engagement rate.
How to make the content you create stand out
After evaluating your topics, you should develop angles to make your content stand out. Determine the buyer persona, keyword intent, and content type to ensure that your content is tailored to your audience’s needs and preferences.
It’s important to note that while keyword research tools and SEO tools can be helpful in generating ideas for your blog, they should be used as a starting point rather than a definitive guide.
Here are some tips to help you get started:
- Determine the buyer persona:
A buyer persona is a fictional representation of your ideal customer. It’s important to understand your audience’s demographics, interests, and pain points to create a buyer persona that accurately represents your target audience. You can use tools like HubSpot’s Make My Persona to create a buyer persona for your business. - Identify the keyword intent:
Keyword intent refers to the reason behind a user’s search query. Understanding the keyword intent can help you create content that is relevant to your audience’s needs.
There are four types of keyword intent: informational, navigational, commercial, and transactional. You can use tools like Google Keyword Planner to identify the keyword intent for your target keywords. - Choose the content type:
Choosing the right content type is essential to ensure that your content is engaging and relevant to your audience.
You can use tools like BuzzSumo to identify the most popular content types for your target keywords. - Create valuable content:
Always keep your audience in mind and create content that is relevant, engaging, and valuable to them. Use your keyword research and SEO tools to optimize your content for search engines, but don’t forget that your audience is the most important factor.
Conclusion
Finding the right topic for your blog is essential to ensure that your content is relevant and engaging to your audience.
By using keyword research tools and SEO tools, evaluating your topics, and developing angles, you can create content that stands out and drives traffic to your blog.
